The Nice Work! podcast by Bill Cushard of ServiceRocket is one I enjoy, so I was honored when Bill asked me to join him for an interview on Agile Marketing.
Bill is fantastic at hosting and asking great questions! The topics covered on this podcast include:
- What is Agile Marketing and how did I get into it? (2:55)
- How did you solve the interrupt-driven work for Marketing (7:15)
- What is the value of Agile Marketing? (9:15)
- How do you push back against executive insertions? (16:00)
- How does Scrumban help manage planned work and interrupt work? (21:34)
- How do you distinguish between unplanned work insertions and pull-based work? (23:45)
- What is the difference between Inputs, Throughput, Outputs, and Outcomes for Marketing? (26:15)
- Doesn’t Sprint Planning automatically prioritize valuable work? (33:45)
- What is the ROI of Agile Marketing? (35:33)
- What are the main objections to Agile Marketing? (40:20)
- What’s the one thing a business leader could do to implement Agile Marketing? (46:25)
I hope you’ll find this podcast as helpful and fun as I did during the interview.
(Episode #54 of the Nice Work! Podcast with Anthony Coppedge on the subject of Agile Marketing)