The Nice Work! podcast by Bill Cushard of ServiceRocket is one I enjoy, so I was honored when Bill asked me to join him for an interview on Agile Marketing. Bill is fantastic at hosting and asking great questions! The topics covered on this podcast include: What is...
As a marketer and communicator, I’ve found myself over the years trying to balance the organizational needs of planning against the realities of responding to change quickly (social media, anyone?), only to realize that I seemingly could not find a way to do both...
Every professional marketer wants to be great at what they do and how they do it. The difference between great marketing teams — those who focus on not only better outcomes but on better ways of achieving those outcomes — and all other professional marketers is their...
Planning in Agile Marketing is like taking a trip using Google Maps. We know the destination and when we’d like to arrive, but how we get there efficiently and safely is influenced greatly by the dynamics of driving with a digital guide. Have you ever used one of...