Twitter’s Most Powerful Feature

Twitter's Most Powerful Feature

“Twitter’s most powerful feature is the ability to mobilize people to give, serve and share.”

Since 2007, I’ve been finding new ways to leverage the power of Twitter. From reaching large groups of not only people I know, but the people they know, Twitter has been a great tool. But, like any technology, there are plenty of uses of it that are – at least to me – time-wasters. I think a good number of pastors view Twitter with a skeptical eye. But that doesn’t make Twitter any less useful; people behaving badly is nothing new.

In 2009 I published my first ebook, “The Reason Your Church Must Twitter”. In it, I outlined the practical benefits of the mass text-like messaging medium, but what I never saw coming was that its most powerful feature is the ability to mobilize people. From Janis Krums “miracle on the Hudson” picture aboard a ferry used to rescue stranded passengers of the US Air jet that landed in the Hudson River, to the staggering success of the Obama campaign (“organizing for action”) to rally young voters to contribute (80% of the $639 million dollars Obama raised came from donations that were 20 dollars or less), Twitter is a powerful tool that churches should be strategically using to engage and mobilize their attendees and community.

QUESTION: What’s working – and what’s not been working – with how your church uses Twitter?

 

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