How to Soak Up Expertise

I have a problem: the Internet is ginormous and gleaning slivers of insight is hard.

Given the extreme availability provided by blogs, videos and Twitter, it’s not hard to find people who share about topics that interest me. The problem, of course, is that managing the volume of content on the Internet is like drinking from a fire hydrant – nix that – from Niagara Falls. Searching has never been easier, but the sheer quantity of results from Google/Yahoo/Bing can often keep us from taking the time to sort the data. Instead, I find myself starting my searches in two different ways: Blogrolls & Twitter.

Where to Look

I already have a large number of blogs that I follow (thank you, Bloglines for making this easy), so starting my searches on blogs of people who I know have similar affinity is a pretty good way of finding other people who I may not know. Quite often, I’ll find what I’m looking for in a matter of minutes.

But my favorite way to search for people (more accurately: experts) is by making the ask on Twitter. I’m AMAZED at how quickly and how accurately my Twitter crowd sends links to the people I need to find/follow.

How I Sift, Sort & Soak Up Expertise

When I find someone that’s really compelling and has great knowledge coupled with tremendous insight, I’m a sucker for soaking up anything and everything I can find about them. Once I have good information, I’ve had to learn to not be overwhelmed by the amount of information I find.

Sifting

When I find a site or blog that has great information, I’ll search that site using the Google site search “site:domain.com” and then put in the words or phrases that I want to find within this site. For example, I could search like this: site:withoutwax.tv leadership will search pastor Pete Wilson’s blog for the term “leadership”).

Though it may seem ludicrously obvious, I use the COMMAND + F (CTRL + F for Windows) – the ever-useful “Find” feature” – in my browser to search through a page for keywords or phrases.

Sorting

There are plenty of ways to capture data, but my favorite is Mindjet’s MindManager. It’s mind-mapping software that allows me to type in anything (useful for brainstorming, too) and drag-and-drop images, links, URL’s, etc.) right into the mind map. Obviously, this can be as simple as a TextEdit or Word document, or even XMind (a less robust but free mind mapping tool).

Soaking

Because research can be a time-sink, I have taught myself to focus on no more than one main topic at a time. Again, using MindManager, I will capture content that I need. Anything extra gets saved into a different “drawer” on the mind map, ready for me to look at later on.

Once I have my research, I will continue to check for new updates from the blogger and, more often than not, follow them on Twitter and add them to a search group (list). In this way, I can continue to learn from their insight over time. This is the key. A single point of data is good, but a consistent stream almost always provides better context, deeper understanding and more practical application for me.

By taking their ideas, insgights and experiences and writing out how I can apply the information – in my own context – helps me to “own” the information. I don’t think we really soak up anything until we can teach what we’ve learned to someone else, using our own context.

Do you have other ways of “soaking”? Feel free to share them in the comments.

Twitter This

Twitter Account Name: Password:

Comments are closed.