Goals, Growth and Results

I initially named this “linear growth vs. logarithmic growth” because that’s really the crux of this message, but it’s not as good for SEO. Let me ‘splain my thinking:

If a church has a goal of 10% growth in, say, attendance over one year, then it would be logical to expect a 2.5% growth every 3 months (for a total of 10% over a year). That would be linear growth. And it would also probably be unrealistic.

Logarithmic growth, on the other hand, assumes that ramping up will take time, effort and refinement. The growth may be .5% after the first three 3 months, 1.5% at 6 months and a larger ramp-up over the last half of the year. That’s logarithmic growth.

I don’t think it’s a shock to hear that the best results almost always come about after a period of sustained, goal-focused effort. We all want the results (I know I do), but we don’t always want to take the time to really put forth the right kinds of effort to get those results (I struggle with this). A gerbil in a wheel will work, very, very hard and get exactly nowhere.

Maybe it’s different for you, but I’ve found that I focus on that which I enjoy. The key, therefore, is to align my tasks to match up with the objectives (bite-sized and created from the original goal) that allow me do things that I enjoy during the process. For me to get the results, I’ve got to set myself up for success (and it helps if your boss helps you do this, too, by giving clear goals and realistic expectations). Since I’m all about “story”, I’m taking my tasks and doing them in the context of building up towards the over-arching story. Point is, find a way to get those things done, consistently, while filtering them against the goal.

My natural desire to see immediate results. My experiences have shown results come over time. It’s not linear….it’s logarithmic.

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Churches Breaking FCC Law

I wish I had the ear of more pastors. If I did, they would have known by now that the Federal Communications Commission has enacted law that orders all users of the 700MHz band to move frequencies. That may sound like techno-nonsense, but I assure you it will affect a great many churches because older (and often less expensive) wireless mics, in-ear systems and assisted listening systems use the 700 MHz frequency.

As of June 12, 2010, churches must cease using any 700 MHz gear or be subject to prosecution. Here’s the legal mumbo-jumbo:

FCC 08-188 (NPRM&O), Paragraph 14:

“As discussed above, the Commission and various affected parties, such as SBE and Shure, have contemplated that low power broadcast auxiliary devices would lose their secondary status, and would need to vacate the band, upon completion of the DTV transition. We therefore tentatively conclude to revise our rules to make clear that low power auxiliary stations authorized under Part 74 of our rules – including wireless microphones – will not be permitted to operate in the 700 MHz band after the DTV transition.”

My friend Mike Sessler (churchtecharts.org) created a nifty chart (for those who want to dial their inner geek up to 11) showing how this will pan out : Download the PDF chart here.

Fortunately for churches, many of the manufacturers went to battle on The Hill for you (in particular, Shure, Inc. and Sennheiser – thanks, fellas). They lost, but they have since regrouped and made trade-in offers to make this mandatory transition less costly. Check out Shure’s rebate and Sennheiser’s rebate.

So, pastors, follow me on Twitter and have a tech dude speaking into your life. @anthonycoppedge. Oh, not sure about Twitter? Well, here’s a big, shameless plug for my e-book “The Reason Your Church Must Twitter”. $5. Get it.

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