“We don’t need more technology. We need less noise in our technology.”
Today, Facebook announced Facebook Home (see story by Mashable), currently available for Android only (interesting to me). Facebook Home is a collection of apps you can install to automagically turn an Android phone into a Facebook phone. It is an always-on, Facebook-focused graphical interface that makes Facebook’s news feed, notifications and chat a part of using the phone – even when you’re using another app. As if we needed an ever-present distraction that doesn’t even require us to sign in to Facebook to be inundated with more noise.
I’ve come to believe that for the average person, filtering your “friends” list in Facebook and organizing who you follow on Twitter into practical Lists is a necessity to keep the signal-to-noise ratio down to something that is not only manageable, but useful. While this could, in theory, still be achieved organizationally via Facebook Home, the ever-present cover feed would introduce more distraction than is viably useful.
As an aside, I also wonder if their video and website showcasing Facebook Home hints at their targeted demographic: teens and early 20-somethings, a market that is beginning to leave Facebook.
My recommendations are still the same: use the right tools to manage your inputs and execute a strategy to make technology work for you and not the other way around.
QUESTION: How is your church managing the noise to find what’s valuable in social media?